What We Do (Our Services):
Fractional CMO
Small businesses frequently grapple with the challenge of managing their capabilities. Owners and executives often find themselves at a crossroads, torn between the choice of hiring an expensive resource that might exceed their actual requirements or handling tasks themselves, potentially leading to gaps that could impact the overall effectiveness of their marketing strategy and campaigns.
Taylored Media Group can act as the essential bridge, offering fractional resources that enable you to craft a tailor-made program to address your needs across all facets of the marketing function. Whether it's for a specific requirement or something entirely unique to your organization, we are here to alleviate the workload and seamlessly fill in any gaps.
Media Buying/Planning
We understand how overwhelming it can be to manage marketing campaigns on your own. That’s why we offer a range of “Taylored” services designed with one goal in mind: generating the MOST leads for your business.
We apply a simple, four-pronged approach:
1) Negotiation: We’ll work for the best rates so you can see the highest possible return.
2) Develope the most targeted campaign: We’ll explore all avenues to find the best places to tell your story.
3) Conscious of content: We’ll make sure you’re message is the most captivating and impactful to your audience.
4) Measurement: We’ll dive into the data at all stages; from pre-planning, to post-buy and do so on an ongoing basis.
Digital Marketing
We’ll combine quality, engaging content with efficiency to craft an integrated digital campaign that will deliver results. ROI is the primary focus and regardless of the campaign type our goal is to connect you with the right audience. We offer the following:
Audience Targeting: How we listen to music, watch TV and get news has changed drastically. We want you to reach the right audience on the right medium; from video, OTT to targeted display, so we can put your message where it belongs.
SEO + SEM: Geting you to the top of search results is critical so you can be found by your addressable market, while also standing above your competition. We’ll perform and audit and make recommendations on how we can better your search image.
Social Media: We offer results-driven social media management and ad management. We believe the right ad copy mixed with the right targeting can be a powerful part of your digital marketing plan.
Email Marketing: Maintaining contact with your current customer base is an important part of your marketing strategy and shouldn’t be replaced by seeking new customers. We offer geo-targeted and audience targeted email plans as well as traditional email management.
Social Media Management
We’ll have your social media be a source of customer acquisition and a platform for enhanced awareness and consumer interaction. We offer full-service (organic) social media management in addition to ad management.
With engaging content and compelling messaging you’re brand or company will put its best image forth.
Along with today’s powerful consumer data, every campaign is able to reach your target market and with the right call to actions, we’ll increase your conversions.
Combine the content with the targeting, Social Media should serve as a great medium for lead generation and customer retention.
We’ll track and inform you on the performance with detailed reporting and analytics.
Public Relations & Influencer Management
Let us represent your company, brand and products as they deserve to be. Businesses often overlook or undervalue the crucial role the following services can play in an Organization’s reputation and image.
Media Relations & Management
NIL (Collegiate Athlete Name, Image and Likeness Program)
Event Planning
Communinity Engagement
Storytelling
Social Responsiblity
We believe highly in the value and impact of Influencer Relations and Management. In the era of Social Media, we can align influencers and thought leaders in collaboration to promote products and services and reach audiences in a new way. Depending on the circumstances, we could deploy a broad or highly niched audience outcome.
We’re happy to put in the work for you and your business!
Content Creation & Brand Development
Compelling, quality content on the right medium is so important because it allows your brand to connect with consumers in an engaging way. Not only are you allowing for increased conversions, your content will build trust and loyalty, while remaining informative.
We can help you with a wide array of content to best support your advertising campaign and budget.
Commercial Production
Website development
Copy writing
scripts
blogs posts
tag lines
Social Media content
Graphic Design
Video/audio editing
Ad creation