Employer Generated Content: What It Is and How It Can Help

Employer Generated Content (EGC) refers to any content created by an employer or a company's employees that showcases the workplace culture, values, experiences, and achievements. This content can be shared across various platforms, including social media, company websites, and internal communications. Unlike traditional marketing content, EGC provides a more authentic and relatable perspective on the company's environment and operations. 

Types of Employer Generated Content 

1. Employee Stories and Testimonials: Sharing personal stories from employees about their experiences, career growth, and daily life at the company. 

2. Behind-the-Scenes Content: Giving a glimpse into the day-to-day activities, company events, and team interactions. 

3. Achievements and Milestones: Highlighting company achievements, employee recognitions, and important milestones. 

4. Educational Content: Offering insights and tips related to the company's industry, showcasing the expertise of the team. 

5. Company Culture and Values: Showcasing the company's mission, values, and culture through various forms of media. 

Benefits of Employer Generated Content 

1. Authenticity and Trust: EGC provides a genuine look into the company, making it more relatable and trustworthy for potential employees and customers. Authentic content resonates better with audiences, as it is perceived as less biased compared to traditional advertising. 

2. Employee Engagement: Involving employees in content creation fosters a sense of ownership and pride. It boosts morale and engagement, as employees feel valued and recognized for their contributions. 

3. Enhanced Recruitment: EGC can be a powerful tool for attracting top talent. Potential candidates get a realistic view of the company culture and work environment, helping them decide if the company is the right fit for them. 

4. Brand Advocacy: Employees who share their positive experiences and achievements act as brand advocates. Their authentic stories can enhance the company's reputation and expand its reach through their personal networks. 

5. Improved Online Presence: Regularly sharing EGC keeps the company's online presence active and engaging. It helps in building a positive image and maintaining visibility in the digital space. 

6. Customer Connection: Customers often relate better to real people behind a brand. EGC humanizes the company, making it easier for customers to connect on a personal level and fostering long-term loyalty. 

How to Implement Employer Generated Content 

1. Encourage Participation: Create an environment where employees feel comfortable and motivated to share their stories and experiences. Provide clear guidelines and support to help them contribute effectively. 

2. Use Multiple Platforms: Share EGC across various platforms, including social media, company blogs, newsletters, and career pages. Tailor the content to suit each platform's audience and format. 

3. Highlight Diversity: Showcase diverse voices and experiences within the company. Highlighting different perspectives adds richness to the content and demonstrates an inclusive workplace. 

4. Celebrate Achievements: Regularly recognize and celebrate employee achievements and milestones. Public acknowledgment of their hard work fosters a positive culture and encourages others to contribute. 

5. Create a Content Calendar: Plan and schedule EGC to ensure a steady flow of content. A content calendar helps maintain consistency and ensures that all aspects of the company are represented. 

In conclusion, Employer Generated Content is a powerful tool that enhances authenticity, engages employees, attracts top talent, and fosters stronger connections with customers. By showcasing real experiences and achievements, companies can build a positive and relatable brand image that stands out in today's competitive market.